Although deceit is detestable in all other things, yet in the conduct of war it is laudable and honorable; and a commander who vanquishes an enemy by stratagem is equally praised with one who gains victory by force.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
Steam was till the other day the devil which we dreaded. Every pot made by any human potter or brazier had a hole in its cover, to let off the enemy, lest he should lift pot and roof and carry the house away.
Why wilt thou be so sottish, such an enemy to thyself, as to prefer puddle-water, and that poisoned too and stolen, before pure living waters out of thy own well?
A king may be a tool, a thing of straw; but if he serves to frighten our enemies, and secure our property, it is well enough; a scarecrow is a thing of straw, but it protects the corn.