I never buy anything unless I can fill out on a piece of paper my reasons. I may be wrong, but I would know the answer to that ...I'm paying $32 billion today for the Coca Cola Company because... If you can't answer that question, you shouldn't buy it. If you can answer that question, and you do it a few times, you'll make a lot of money.
O Blackbird! sing me something well: While all the neighbors shoot thee round, I keep smooth plats of fruitful ground, Where thou may'st warble, eat and dwell.