My main goal as an actor, with my craft or whatever poncy way you want to say it, is to always take the audience with me. To make them feel for me, or to make them hate me, I want a reaction. I want their emotions. The worst reaction someone can have is, "eh."
Many people and companies only have one goal: money, money, and more money. Greed is ok when you let others profit from it, but greed for oneself is bad, it makes you ill.
That's definitely my goal, and always has been through the Universal Zulu Nation, is to show that music breaks down all that foolishness and can bring all types of people together, especially when you can mix it and shape it. That's the beauty of sampling: taking the old sound and recreating it and making something new, or bringing back the old sounds, mixed with some heavy grooves and beats, so people can remember. "Oh, I remember that, back in the day."
Personally, the message that I would like to convey to everyone is just that life is really great and you can do whatever you want with it. That's what I feel like I've gotten out of my experience with the band, because I have done so many amazing things that I never thought I would get to do-and I don't really feel like I'm any more qualified than the next person. I feel like people should take their goals seriously and do exactly what they want, because they can.
By deceiving one another through false assumptions and misrepresentations there has been, in reality, a great lapse and delay in achieving the real goals.
We live in a culture that discourages empathy. A culture that too often tells us our principle goal in life is to be rich, thin, young, famous, safe, and entertained.
I demand pretty aggressive goal setting and a commitment to measured progress towards those goals because I don't like surprises. I don't even like good surprises.