From the early days of the telegraph, to be a telegrapher was a job, and there weren't many of those folks. They could recognize each other's style by their dots and dashes.
It has been handed down in mythical form from earliest times to posterity, that there are gods, and that the divine (Deity) compasses all nature. All beside this has been added, after the mythical style, for the purpose of persuading the multitude, and for the interests of the laws, and the advantage of the state.
Style is the physiognomy of the mind. It is more infallible than that of the body. To imitate the style of another is said to be wearing a mask. However beautiful it may be, it is through its lifelessness insipid and intolerable, so that even the most ugly living face is more engaging.
If the life-supporting ecosystems of the planet are to survive for future generations, the consumer society will have to dramatically curtail its use of resources - partly by shifting to high-quality, low-input durable goods and partly by seeking fulfillment through leisure, human relationships, and other nonmaterial avenues. We in the consumer society will have to live a technologically sophisticated version of the life-style currently practiced lower on the economic ladder.