Switzerland is a small, steep country, much more up and down than sideways, and is all stuck over with large brown hotels built on the cuckoo clock style of architecture.
All literary style, especially national style, is made up of such coincidences, which are a spiritual sort of puns. That is why style is untranslatable.
The style is the man. Rather say the style is the way the man takes himself; and to be at all charming or even bearable, the way is almost rigidly prescribed. If it is with outer seriousness, it must be with inner humor. If it is with outer humor, it must be with inner seriousness. No other way will do.
The flowery style is not unsuitable to public speeches or addresses, which amount only to compliment. The lighter beauties are in their place when there is nothing more solid to say; but the flowery style ought to be banished from a pleading, a sermon, or a didactic work.
From the early days of the telegraph, to be a telegrapher was a job, and there weren't many of those folks. They could recognize each other's style by their dots and dashes. They called that the "fist." St. George, they have a fist. You taste something from St. George, even across categories - the gin, the whisky - it tastes like something from St. George. It's the same as going to a great bar: You get the soul of the person making it.