To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
You may depend upon it, religion is, in its essence, the most gentlemanly thing in the world. It will alone gentilize, if unmixed with cant; and I know nothing else that will, alone. Certainly not the army, which is thought to be the grand embellisher of manners.
I'll tell you truly: I value my thought and work terribly, but in essence - think about it - this whole world of ours is just a bit of mildew that grew over a tiny planet. And we think we can have something great - thoughts, deeds! They're all grains of sand
Perhaps it is true that we do not really exist until there is someone there to see us existing, we cannot properly speak until there is someone who can understand what we are saying in essence, we are not wholly alive until we are loved.
Truths cannot be acquired from words out of other people's mouths. Before Truths can be internalized, they must come from one's own realizations and practices. Through a lifetime of personal practice, human beings are capable of revealing all of the secrets of the cosmic essence. You are your own best judge.
When you do a play, you have all this time to rehearse and grow into the character. In television, even though you're waiting and waiting and waiting, once you're actually on set engaging in the scene with another actor, time is of the essence.
The essence of all pantheism, evolutionism, and modern cosmic religion is really this proposition: that nature is our mother. Unfortunately, if you regard Nature as a mother, you discover she is a step-mother.
Now understand me well. It is provided in the essence of things that from any fruition of success, no matter what, shall come forth something to make a greater struggle necessary.
My acts are irrevocable
Because they have no essence...
Where are the doers of deeds
Absent among their conditions?
Imagine a magician
Who creates a creature
Who creates other creatures.
Acts I perform are creatures
Who create others.
I learned ... that one can never go back, that one should not ever try to go back - that the essence of life is going forward. Life is really a one way street, isn't it?