Brahman is beyond mind and speech, beyond concentration and meditation, beyond the knower, the known and knowledge, beyond even the conception of the real and unreal. In short, It is beyond all relativity.
The other big factor in building trust quickly is site design quality. Mint.com has one of the best graphic designers ever (Jason Putorti) - he cares about every pixel, all the fonts, all the transparencies and effects. And that shows instantly. People do make judgments of trust on appearance - in the real world and online.
Whenever a person strives, by the help of dialectic, to start in pursuit of every reality by a simple process of reason, independent of all sensuous information - never flinching, until by an act of the pure intelligence he has grasped the real nature of good - he arrives at the very end of the intellectual world.
Worship means reverence and humility. It means revering your real self and humbling delusions. If you can wipe out evil desires and harbor good thoughts, even if nothing shows, it's worship. Such form is its real form.
When he is pushed, tormented, defeated, he has a chance to learn something; ... he learns his ignorance, is cured of the insanity of conceit; has got moderation and real skill.
Just as the witticism brings two very different real objects under one concept, the pun brings two different concepts, by the assistance of accident, under one word.
The prince who relies upon their words, without having otherwise provided for his security, is ruined; for friendships that are won by awards, and not by greatness and nobility of soul, although deserved, yet are not real, and cannot be depended upon in time of adversity.
True deliverance of man is the deliverance from Avidya i.e. ignorance. It is not in destroying anything that is positive and real, for that cannot be possible, but that which is negative, which obstructs our vision of truth.